Hey VAR: How Is Tech Changing Sport?
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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Hey VAR: How Is Tech Changing Sport?
Feb 
13th
 at 
10:30pm
 – 
Feb 
14th
 at 
11:30pm 
EST
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Hey VAR: How Is Tech Changing Sport?

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What was covered

Technological innovations are altering every aspect of sport, from the monitoring of athletes’ performance to the design of the equipment they use to the broadcasting and streaming wizardry that allow us fans to watch. Indeed, when it comes to refereeing sport, technology increasingly offers the promise and peril of sidelining human officials from the equation altogether. What does the hybrid tech/human model of sports officiating (such as soccer’s VAR, “video-assisted referee”) say about the future of A.I. governance in our everyday lives?  How are data-heavy performance-enhancing athletic technologies improving our games, and what promise do they offer for those of us who aren’t elite athletes?

In advance of next month’s Men’s FIFA World Cup in Qatar, join Future Tense to explore how tech is driving sport innovation.

Speakers: 

Kristin Collins

Former Olympic High Performance Director, Beijing 2022

Former High Performance Advisor, United States Olympic and Paralympic Committee


David Guston

Foundation Professor, ASU School for the Future of Innovation in Society


Christina Unkel, @ChristinaUnkel

Analyst, CBS Sports

VAR-certified Professional Referee 

Noah Rubin, @noahrubin33
Former Professional Tennis Player
Wimbledon Junior Singles Champion
Founder and CEO, Behind the Racket

 

Moderator: 

Andrés Martinez, @andresDCmtz

Editorial Director, Future Tense

Professor, Walter Cronkite School of Journalism and Mass Communication, ASU


Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Technological innovations are altering every aspect of sport, from the monitoring of athletes’ performance to the design of the equipment they use to the broadcasting and streaming wizardry that allow us fans to watch. Indeed, when it comes to refereeing sport, technology increasingly offers the promise and peril of sidelining human officials from the equation altogether. What does the hybrid tech/human model of sports officiating (such as soccer’s VAR, “video-assisted referee”) say about the future of A.I. governance in our everyday lives?  How are data-heavy performance-enhancing athletic technologies improving our games, and what promise do they offer for those of us who aren’t elite athletes?

In advance of next month’s Men’s FIFA World Cup in Qatar, join Future Tense to explore how tech is driving sport innovation.

Speakers: 

Kristin Collins

Former Olympic High Performance Director, Beijing 2022

Former High Performance Advisor, United States Olympic and Paralympic Committee


David Guston

Foundation Professor, ASU School for the Future of Innovation in Society


Christina Unkel, @ChristinaUnkel

Analyst, CBS Sports

VAR-certified Professional Referee 

Noah Rubin, @noahrubin33
Former Professional Tennis Player
Wimbledon Junior Singles Champion
Founder and CEO, Behind the Racket

 

Moderator: 

Andrés Martinez, @andresDCmtz

Editorial Director, Future Tense

Professor, Walter Cronkite School of Journalism and Mass Communication, ASU


Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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See you online.

Copyright © 2020

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About
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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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